A LOT OF people think of creativity as a form of divine inspiration, a natural blessing, an external force that we don’t or can’t control. It kisses the chosen, so we assume, and leaves those less fortunate behind in the dark. But creativity is a lot more than that — far less mystical, it is a method of thinking that can be acquired. And even more importantly, it is a choice! And it needs to be practiced!
How can I choose to be creative? What is creativity in the first place? And how do creative, artistic people think? What is design thinking? And finally: What’s its relevance outside the decision of what color the design of e.g. a shopping bag should have — even outside the world of art and design itself?
While we generate ideas every day, we rarely understand the structure of what it is we do to generate those ideas. But if we do, a new world can open its gates and we can train our minds to come up with a much wider range of different, deeper or sometimes better ideas. This has the power to alter the way we experience the world and how we feel and think about it — and ultimately change us as human beings.
As a creative professional and teacher of over 17 years, exposing myself to the so-called creative process and accompanying my students on their creative journey to grasp its beauty has always been one of the most exciting adventures.
What the students say
I want to say thank you for opening up the world of graphic design to me …
Our twice weekly meetings opened up a space of creativity and desire …
Thank you, Yehudis, for your wonderful class and
sharing your passion for graphic design with me.
Yehudis brings three distinct sets of skills into her teaching:
her knowledge about the principles of art, about graphic design and her mastery over the
intricate workings of Adobe Creative Suite, a software package that allows users to create graphics.
Being guided by her breadth of knowledge was fun and motivating, and we saw quick progress in our student work.
I loved the class and took much from it. I can very much recommend Yehudis as an inspiring teacher
and as a talented artist.
There are no words for me to describe my sincere thanks
for all that you have done inside and outside the classroom.
You made yourself available for our questions at all different hours with a smile –
I really admire your classroom management and devotion.
The teacher knew the material so well and
imparted her knowledge to us with clear and
There was hardly a question she couldn’t answer,
and her patience with us at times amazed me.
Thank you so much for all you have taught me.
I have learned so much …
and particularly enjoyed learning the creativity techniques.
Thank you for your patience.
Thank you for making the atmosphere in class so enjoyable.
The course was great!
Certainly exceeded my expectations.
The teaching and organization were brilliant.
I felt very at home in a friendly atmosphere.
“Yehudis Jacobowitz and I successfully worked together for various projects. I could always count on her to deliver only excellent graphics and design work even in the most stressful situations. It was amazing to experience her immediate and fast evaluation of an overall situation and implementing the same into individual designs, providing for all contingencies of a presentation without further nameable guidance on my part.
What I treasure about Yehudis’ work is her consistently high quality and creativity that undoubtedly come from an artistic background. Her reliability and autonomy in processing the projects have always been a great relief and enrichment for my own work.”
“Every time I work with Yehudis Jacobowitz, be it for a concert poster, a calligraphy or only for basic brainstorming, I am amazed each time anew at her artistic versatility. Her intelligence in grasping the appropriate visual language, her willingness, and patience to serve my needs with her sparkling creativity is hard to beat.
Her sensitivity for language, her humor and intuition make her an invaluable partner for implementing my visual wishes. I am proud and happy to know her.”