About us

»If you want to build a ship,
don’t drum up people together to collect wood
and don’t assign them tasks and work, but rather
teach them to long for the endless immensity of the sea.«

—Antoine de Saint-Exupéry (1900–1944)


I am passionate about the idea of learning and teaching. 

As a creative professional — a certified visual artist and graphic designer — the so called creative process is a constant state of being and awareness for me. And in my role as an educator and teacher, conveying this process, making it a bit more transparent (to the extent possible) and tangible for my students has become a centre piece of my teaching activities.

does it mean to be creative?

HOW can we more effectively use our creativity in daily life?

HOW can we wire our often neglected senses to strengthen the power of our imagination?

HOW can creativity change the way we communicate or do business? 

AND HOW does this have the power to change our view on the world?


On this platform, we offer different models of trainings, workshops and seminars. From the classical graphic design training for future professionals, to corporate trainings for businesses up to creativity workshops for adults and children. 

Please take a look at our different programs and get ready for your personal Eureka moments. It might well change your life for the better …  

Yehudis Jacobowitz, Hidur Design Works




Yehudis Jacobowitz

… is a certified graphic designer, visual artist, illustrator and lecturer. She studied visual communication, art (LMU Munich) and illustration with the late Prof. Hans Seeger (FH Munich and Freie Kunstwerkstatt Munich, Germany) and sculptor Karel Fron – and graduated as best of her class. After numerous years of experience, working for various agencies in Germany, Europe or Israel, she started her own product design company Hidur Design Works, developing ideas and designs for the Jewish market.

For the past 17 years, Yehudis is a lecturer for graphic design, teaching classes of Digital Media DesignersMedia Designers Print & Non Print and Bachelor of Media Management. Her teaching subjects include graphic and design, creativity techniques, typography, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) and print. She has been teaching many years at the Macromedia Academy in Munich, Germany, and was heading the English graphic design courses at the Lander Academy in Jerusalem between 2009–2013.

Yehudis Jacobowitz is also a synesthete and integrates synesthetic ideas and concepts in her teaching to activate the senses and encourage the developement of individual creativity in its manifold varieties of the subjective perception of reality.

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