In a time, when we all compete for each other’s attention, understanding the importance of creativity within corporate thinking and design has become essential for entrepreneurs, to stay competitive. Creativity in design has become a building block of today’s business-thinking and problem-solving, for large companies as well as small business owners.
However, small businesses and freelancers particularly struggle with the challenge of how to best present their company, products or services. Very often there’s no sufficient budget for expensive design or product photography, unfortunately too often resulting in websites with an unprofessional appearance, poorly designed business cards, and an overall presentation that can’t bring out the best of what they offer. More importantly — these business people might already sense what will be effective but have difficulties expressing what their businesses need visually and aesthetically.
Apple’s iMac 1998-2018
the workshop
Our workshop Creativity and Design for Entrepreneurs was designed for business owners with limited or no design experience. We focus on exercise-based learning experiences as a way of reshaping cognitive patterns, introducing new ways of thinking, and encouraging creativity.
We would like to address some of today’s entrepreneurial challenges and provide participants with a few essential tools of how they can better integrate creative thinking, design, and aesthetics in their business presentation.
The workshop consists of four three-hour sessions that will cover:
• An introduction to creativity and aesthetics
• What is creative confidence and how can I get it?
• An introduction to design thinking
• The psychology of beauty and design
• What is synesthetic design and why is it important?
• What is a good design and why?
• An introduction to color, color theory, and psychology
• An introduction to typography
• An introduction to branding
• Why are all of these important for me and my business?
• How can I present my business better? (With a review of your current branding)
We would like to take participants by the hand and lead them from understanding to experience to action, by helping them gain a new perspective on a theme well-known to them — their own business.
