graphic design professional training

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.

—Paul Rand


WITH OVER 18 YEARS of experience in teaching classes in Graphic Design, Digital Media Designers, Media Designers Print & Non-Print and Bachelor of Media Management, we are passionate about the idea of teaching.

As a creative professional, a certified visual artist and graphic designer, the so-called creative process is a constant state of being and awareness for me. In my role as an educator and teacher, conveying this process, making it a bit more transparent (to the extent possible) for my students has become a centerpiece of my teaching activities.

WHAT does it mean to be creative?

HOW can we more effectively use our creativity in daily life?

HOW can we wire our often neglected senses to strengthen the power of our imagination?

AND HOW does this have the power to change our view of the world?

These questions are not only important for creative professionals but for everybody — because I do believe in the humanist importance of integrating creative thinking more into our daily life. It might well change our lives for the better …

Form follows function — that has been misunderstood. Form and function should be one, joined in spiritual unity.

—Frank Lloyd Wright (1867–1959)

As a certified visual artist and designer I have been teaching graphic design at the Macromedia Academy in Munich, Germany, was heading the English graphic design courses at the Lander Institute in Jerusalem, Israel, from 2009–2013 and teach private classes and workshops since 2013.

We offer courses from beginner’s level to advanced. The course structure is based on an intensive balance of art and design theory combined with the technical requirements of learning the essential programs of the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) as well as basics about web design.

Step by step, the students will be learning about the programs as well as about design theory, design basics and practicing and applying them together.

Years of experience have shown us, that we intentionally decide against the idea of block timetabling the course contents, as art and design are always overarching and need to be acquired with an overarching and intertwining approach.

Everything goes hand in hand — we try to integrate every new detail we learn together into its bigger picture. This way, we will be able to approach more complex assignments and creative approaches over time. For a more detailed overview of the course contents, you can look at the course syllabus here.

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The classes will integrate exercises teaching the students about most fundamental basics of graphic design like shapes, proportions, color and color management, layout principles and raster systems, typography, morphology as well as basic principles about the printing industry. Careful attention in working out these exercises and discussing them in class will provide the student with the option of putting together the first portfolio of works in the field.

In special sessions, we will invite coaches and specialists to also address the important skills of public speaking and self-promotion and marketing, an often neglected detail about the profession of a graphic designer.

The complete program runs for one year, divided into two semesters. There will be two sessions per week, every 3 hours with a small break in-between. The participants will get a certificate at the end and will leave the class with a design portfolio, that will enable them to continue the path of a graphic designer.

We offer the program to educational institutions as well as to individual groups, starting a new class with a minimum of 5 participants. The course is taught in English.

It is possible to sign up now for the fall semester 2018.
The course will be held in Jerusalem or Tel Aviv.
For further details and prices, please get in touch with us.


And finally …
Read a few testimonials from our design students:

“I met Yehudis Jacobowitz when I took her intensive graphic design class at the Lander Institute in Jerusalem in 2012 and – under her guidance – moved quickly from learning the very basics of Adobe Photoshop to graphic design projects, that moved across several software programs. Yehudis brings three distinct sets of skills into her teaching: her knowledge about the principles of art (based on her degree in this field), her knowledge about graphic design (based on years of teaching in graphic design programs in Germany and Israel), and her mastery over the intricate workings of Adobe Creative Suite, a software package that allows users to create graphics. Being guided by her breadth of knowledge was fun and motivating, and we saw quick progress in our student work. I loved the class and took much from it. I can very much recommend Yehudis as an inspiring teacher and as a talented artist.”
—Prof. Dr. Julia Eksner | University of Applied Sciences | Frankfurt, Germany


“The course was great! Certainly exceeded my expectations, the teaching and organization were brilliant. I felt very at home in a friendly atmosphere.”
—Dipesh K., India


“Thank you so much for all you have taught me. I have learned so much … and particularly enjoyed learning the creativity techniques. Thank you for your patience. Thank you for making the atmosphere in class so enjoyable.”
—Vered H., USA


“There are no words for me to describe my sincere thanks for all that you have done inside and outside the classroom. You made yourself available for our questions at all different hours with a smile – I really admire your classroom management and devotion.
—B. Gindi, USA


“The teacher knew the material so well and imparted her knowledge to us with clear and comprehensive instructions. There was hardly a question she couldn’t answer, and her patience with us at times amazed me.”
—Liz R., Israel


“I want to say thank you for opening up the world of graphic design to me … Our twice weekly meetings opened up a space of creativity and desire … Thank you, Yehudis, for your wonderful class and sharing your passion for graphic design with me.”
—Eli S., Australia


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