A LOT OF people think of creativity as a form of divine inspiration, a natural blessing, an external force that we don’t or can’t control. It kisses the chosen, so we assume, and leaves those less fortunate behind in the dark. But creativity is a lot more than that – far less mystical, it is a method of thinking that can be acquired. And even more importantly, it is a choice!
How can I choose to be creative? What is creativity in the first place? And how do creative, artistic people think? What is design thinking? And finally: What’s its relevance outside the decision of what color the design of e.g. a shopping bag should have – even outside the world of art and design itself?
While we generate ideas every day, we rarely understand the structure of what it is we do to generate those ideas. But if we do, a new world can open and we can train our minds to come up with a much wider range of different, deeper or sometimes better ideas. This has the power to alter the way we experience the world and how we feel and think about it – and ultimately change us as human beings.
Yehudis Jacobowitz – born in 1970 in Munich, is a certified graphic designer, visual artist, and lecturer with years of experience working for European agencies, and her own studio, Hidur Design Works. For almost 20 years, Yehudis has also been a lecturer for graphic design at academies in Munich (Macromedia) and Jerusalem (Lander College), teaching individual and online courses of graphic design, computer graphics, creativity techniques, design thinking, typography, and print.
As a teacher and creative professional, she’s been continuously exposing herself to the creative process, accompanying each student on their own creative journey, to help them grasp its beauty – always one of her most exciting adventures.
As a synesthete, experiencing ongoing cross-sensory sensations (sound-color synesthesia / auditory-tactile synesthesia), Yehudis integrated the idea of the blending of senses into her teaching, while developing workshops for adults and children to encourage a unique view of creativity – an extension of our sensual perception.
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If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
—Antoine de Saint-Exupéry (1900–1944)