Where people aren’t having any fun,
they seldom produce good work.
—David Ogilvy (1911–1999)
CREATIVITY AND CREATIVE LEADERSHIP are driving forces for innovation in the 21st century. Understanding the importance of creativity has become an essential need for entrepreneurs of all fields to maintain relevance and stay competitive in a fast-changing market. Today’s focus, more than ever before, lies on understanding the human component of the market and finding solutions based on these human needs. For large segments of today’s business world, adapting to these changing needs means to develop a different form of creative culture. Design thinking and creativity have become important building blocks in this process of a new form of corporate thinking and problem-solving.
- What is design thinking?
- How do creative, artistic people think differently?
- How and why is creative leadership different from more traditional models?
- How can all this add value to your own company?
Those are only a few questions we want to explore in our custom designed workshops that hope to shed some new light on this important topic.
Our workshops and training focus on arts-based learning experiences as a door to reshaping cognitive patterns and encouraging creativity. The goal is not to teach people to become artists, but how to access their inborn, yet so often neglected creativity. Why? Because it will make them better employees. And that will make your company a better and more successful place.
Thinking with our hands is an important approach also in corporate-based design thinking. The lecturer Yehudis Jacobowitz has been teaching courses in creativity techniques, design methodology, graphic and design, computer graphics, typography and print for the past 18 years. As a synesthete, who experiences ongoing cross-sensory sensations (sound-color synesthesia / auditory-tactile synesthesia), Yehudis started to integrate the idea of the blending of our senses into her teaching and developed special workshops to encourage a different take on creativity and the extension of our sensual perception. Synesthetic exercises will also be part of the corporate workshops to gain new insights and perspectives towards innovation and problem-solving.
We customize single day workshops or multi-session creative training based on the needs of your company.
Creativity is the most crucial factor for future success.
—2010 IBM CEO Study
Our Corporate Creativity Training will address the important questions of how to encourage more creativity in your working environment and convey them through hands-on exercises. The topics we will cover:
• The Importance of Creativity in Business and Leadership
• What is Creativity?
• How do Designers Think?
• Analytical versus Design Thinking
• Encouraging Creativity and Creative Confidence in Your Company
• The Importance of Empathy and Listening
• Creativity, Design Thinking and Problem Solving
• Design Methodology and Heuretics
• Language and Communication
• Analogy, Metaphor and Story Telling
Please get in touch with us for your personal details and offers.
And finally … Enjoy what happens, when a successful cooperation is committed to innovation and creative confidence: design thinking meets creativity meets synesthesia in this ad for the new Nike Air Max sports shoe. A metaphorical exploration of air and the negative space it occupies.
Certainty is a closing of the mind.
To create something new you must have doubt.
—Milton Glaser (*1929)
The best way to predict the future is to create it.
—Peter Drucker (1909–2005)